Portland, OR—For the fourth consecutive year, iVET360 has created and published the largest, most comprehensive study of the digital marketing practices of veterinary hospitals around the country and made it available to download for free.
The 2020 Veterinary Marketing Benchmark Report (VMBR) surveyed 1000 accredited veterinary hospitals in all 50 states and analyzed 48,000 data points along with year-over-year comparisons. It covers crucial benchmarks for websites, including security, site speed, ADA accessibility, Google Analytics, and more.
The report also explains the what, why, and how of the largest social media platforms—Google, Facebook, Yelp, Nextdoor—in an easy-to-read format, giving practices the tools they need to bring their hospital’s A-game to the digital marketing field.
“This project takes two months to create and really is a labor of love,” explains Justin Vandeberghe, Managing Director of Marketing. “We’re committed to it because it directly ties back to our mission—which is educating and helping hospitals to implement innovative and sustainable operational best practices.”
The iVET360 team gets great satisfaction from providing such a valuable report to the industry for free and seeing the resulting growth in independent practices. Some of the more notable findings this year include:
- only 18.2% of hospitals have basic SEO on their website, affecting search engine placement
- 8% of hospitals and clinics are using Facebook Ads, and why it should be higher
- practices have an average of 165 reviews on Google, outpacing all other review sites
- less than half of practices have a claimed Yelp listing, and there’s a reason why
- the average veterinary hospital has 92 reviews on Nextdoor, but it’s likely they don’t know it
iVET360 has published this report annually since 2017 and it remains a bias-free, in-depth look at digital marketing best practices. In addition to the free report download, iVET360 also offers a free custom analysis of your hospital for the asking, so that you can see how your practice’s marketing efforts measure up to what’s happening in the industry.
Established in 2013 and headquartered in Portland, Oregon, iVET360 is a practice management services company that provides critical support to veterinary hospitals across the nation. Their specialists educate and assist veterinary practices with marketing, staff development, and analytics to ensure complete implementation of proven business strategies into the daily activities of the hospital. For media inquiries and media interview requests, please contact them at 503-765-6360 or