Jul
09
Knowledge is Power: Why the Google Knowledge Panel is Just as Important as Your Website
Here’s a scenario: Nik has just moved to the area and is looking for a veterinarian for his dog, a Dalmatian named Ferdinand. As a…
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Jun
30
Look to the Numbers: Playing Moneyball to Enhance Veterinary Practices
When people have a tough, thought-provoking decision to make, the idea of “following your gut” will sometimes be the tiebreaker to an otherwise difficult choice.…
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May
29
Think Your Veterinary Website is Secure? It Might Be Time to Double-Check!
Security The fervor over online security in this day and age has become as important as ever. Hackers, identity thieves, viruses and other diabolical entities…
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May
16
Facebook Reviews Now on a 1–10 Scale, Instead of 1–5
The other day, while we were helping a client craft a response to a recent review on Facebook, we noticed a new icon within the…
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Apr
03
Free First Exams—Concerns and Realities
We understand that offering free first exams (FFEs) can feel like a leap of faith. It's natural to question the impact of offering a service…
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