2018 Veterinary Marketing Benchmarks // Facebook
FACEBOOK REVIEWS FOR THE AVERAGE VETERINARY HOSPITAL
Facebook Reviews are feedback of your hospital written by people for all of your clientele to see. Around mid-May, Facebook switched things up and updated their reviews feature to be reviews and recommendations (which should explain the jump in numbers from this year to last year).
This means that, along with reviews of your hospital by clients, your practice will also get a visible “recommendation” score. This score is, according to Facebook, “based on how many people recommend or don’t recommend the Page, as well as any past ratings and reviews it may have.” So now clients and prospective clients can go off of your recommendation score as well as the reviews left by pet owners when deciding if they want to visit your hospital for their veterinary needs.
The more reviews your practice has, the better—this demonstrates that you are active with your Facebook page, which helps with search functionality and it also shows that people are taking the time to review your hospital.
How to gain more Facebook reviews: Make your page more visible by following our guidelines on branding and verifying your page. Then respectfully ask your clients to review your hospital.