Facebook reviews for the average veterinary hospital.
Prior Year Stats
The industry technically saw a 20% decline in reviews over last year, which brought down its two-year increase of 19%. iVET360 clients have an average of 77 reviews on Facebook.
Facebook Reviews have gone through a lot of changes over the past three years, making the numbers a bit hard to follow.
Before 2018, Facebook only allowed users to contribute starred reviews to the pages of local businesses, like your animal hospital. Around mid-May of last year, however, they decided to switch things up by allowing users to comment on their starred reviews. This personalized content was classified as a “recommendation,” and played a role in calculating a “recommendation score” which, according to Facebook, was “based on how many people recommend or don’t recommend the Page, as well as any past ratings and reviews it may have.” This should explain the jump in numbers from 2017 to 2018.
As of 2019, Facebook reclassified every starred rating as a “recommendation,” saving the word “review” for those recommendations that also include that personal content mentioned earlier (hence the dramatic decrease in what Facebook qualifies as reviews for the industry this year).
To make this development a little simpler, we’ve included in the metrics both the review and recommendation (see following page) numbers for 2019. This should give a clearer picture of how many review-type interactions Facebook users have had on average with veterinary hospitals around the country.
How to gain more Facebook reviews: Make your page more visible by following our guidelines on branding and verifying your page. Then respectfully ask your clients to review your hospital.