The $36,145 Email — How One Simple Message Unlocked Hidden Revenue
The Hidden Opportunity
Imagine spending $2,000 a month on Google Ads, competing for “vet near me” clicks from people who do not even know you—while 40% of your existing clients have not been in for 18 months.
The 2025 VMBR found that many practices are sitting on gold without realizing it.
The Strategy
Instead of sending another generic “Dental Health Month” email, one hospital tried something simple and personal:
“We noticed your pet has never had a dental appointment. Here’s 10% off if you book within 30 days.”
The Results
That single message generated $36,145 in revenue in just one month. No new clients. No ads. Just reactivation.
The Takeaway
Marketing is not about flooding inboxes with education. It is about sending the right invitation to the right client at the right time.
- Be specific: “Your pet is overdue for their rabies vaccine.”
- Create urgency: “10% off if scheduled by Friday.”
- Track revenue, not opens.
The best opportunities are often right inside your existing client list—you just need to ask.
Get the data behind the story: ivet360.com/vmbr
