The Call History feature shows you who’s phoning direct from the search engine
Given that we’ve become an essentially mobile world, it’s no surprise that more of your practice’s phone calls are being generated from the “Call” button on your Google My Business (GMB) or Maps profile.
It would be helpful to track those calls, right? Google agrees—so they’re now beta testing a new feature that will allow you to keep track of the calls your practice gets from those sources. With this data you can quickly return missed calls, see insights, and stay engaged with customers who found you through Google.
Here’s how it works
Once you turn on the Call History feature, your clients and prospective clients will be connected to you through a forwarding number. At the start of the call, you’ll hear an automated message that says “Call from Google”. Calls are kept for 45 days in your “Calls” tab.
You’ll want to hop on board this train right now not only because it’s great data to have, but also because the Call History feature in GMB is currently experimental and only available to US businesses. Set-up is simple, there’s no fee to use it, and you’ll also be able to give Google feedback on the tool.
iVET360 knows how important this kind of data can be for a practice—that’s why we use call tracking with our veterinary practice clients, allowing us to provide true return on investment metrics for all things marketing. We know good data, and this new GMB tool gives you the most in-depth look at call information directly from a search engine that we’ve seen.
Want to know more about GMB tracking tools or digital marketing in general? We’ll be happy to help and to show you how we can use data about your practice to manage and market your hospital more effectively. Start here with our 2021 Veterinary Industry Benchmark Report that breaks down the operational and financial numbers for hundreds of practices nationwide by revenue size. It’s free—and it’s fascinating. Check it out!