The Practices That Grew 6.7% Last Year Had One Thing in Common
The Industry Average Was 2.6%
The veterinary industry grew 2.6% in 2025. In a year where transaction volume fell 4.7% nationally and new client acquisition continued to lag historical norms, that’s actually a reasonable result.
But some practices significantly outperformed that number. And the gap wasn’t random.
What the Data Shows
Practices using iVET360’s Analytics and Finance services averaged 6.7% revenue growth in 2025 — more than double the industry average. Smaller practices (under $2.5M annual revenue) using analytics support grew 8.6% on average.
That’s not a rounding error. In a slower-growth market, that’s the difference between a practice that’s building momentum and one that’s treading water.
Data Doesn’t Create Growth. But It Makes Growth Easier to Find.
The practices outperforming the industry weren’t necessarily in better markets, seeing more clients, or charging significantly more per visit. What separated them was visibility.
When you can see, in real time, how your ATC compares to regional benchmarks, which service categories are underperforming, where you’re losing clients, and how your production metrics trend month over month, you can respond. You can adjust pricing before the gap compounds. You can catch a client retention problem before it shows up in your year-end numbers.
Most practices are making these decisions in the dark. The ones that aren’t are growing faster.
The Honest Caveat
Practices that invest in analytics tools tend to already be operationally focused. That self-selection matters. But the performance gap is significant enough that access to clear, timely data clearly amplifies what’s already there.
The question isn’t whether data helps. The question is whether you have enough of it, and whether you’re acting on it.