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Jul

26

What You Need to Know About the Legality of ADA-Compliant Veterinary Websites

What You Need to Know About the Legality of ADA-Compliant Veterinary Websites

The Americans with Disabilities Act (ADA), a civil rights law that prohibits discrimination against people with disabilities, was signed in 1990—the purpose of this regulation…

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Jul

09

Knowledge is Power: Why the Google Knowledge Panel is Just as Important as Your Website

Knowledge is Power: Why the Google Knowledge Panel is Just as Important as Your Website

Here’s a scenario: Nik has just moved to the area and is looking for a veterinarian for his dog, a Dalmatian named Ferdinand. As a…

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Jun

30

Look to the Numbers: Playing Moneyball to Enhance Veterinary Practices

Look to the Numbers: Playing Moneyball to Enhance Veterinary Practices

When people have a tough, thought-provoking decision to make, the idea of “following your gut” will sometimes be the tiebreaker to an otherwise difficult choice.…

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May

29

Think Your Veterinary Website is Secure? It Might Be Time to Double-Check!

Think Your Veterinary Website is Secure? It Might Be Time to Double-Check!

Security The fervor over online security in this day and age has become as important as ever. Hackers, identity thieves, viruses and other diabolical entities…

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May

16

Facebook Reviews Now on a 1–10 Scale, Instead of 1–5

Facebook Reviews Now on a 1–10 Scale, Instead of 1–5

The other day, while we were helping a client craft a response to a recent review on Facebook, we noticed a new icon within the…

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