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Stats from iVET360’s 2020 Veterinary Marketing Benchmark Report show that do-it-yourself (DIY) websites grew by 10% last year. We get it—they’re cheap, or maybe even…

Ok, so the status of your Yelp page probably isn’t the highest priority for you right now. And if you’re like many veterinarians, Yelp may…

For the fourth consecutive year, iVET360 has created and published the largest, most comprehensive study of the digital marketing practices of veterinary hospitals around the…

Fake online reviews of businesses are a significant problem. How big? Check out these stats:  93% of consumers aged 35–54 say they always read online…

Put A Bing On It Bing Pages are the search engine’s answer to Google Knowledge Panels While Google is undoubtedly the Beyoncé of search, Bing…

PORTLAND, Ore. – For the third year, iVET360, a veterinary services company with clients in all 50 states, has analyzed the digital marketing metrics of…

If you are an employer in the United States, you probably think you are operating in an at-will employment environment. Essentially, this means that you…

Of Pets and Profits Figure 1: 2018 Year-Over-Year New Client Trends The VHMA recently published a whitepaper called “Value-Based Strategic Pricing for Veterinary Practices.” The…

What’s Bing? We’ve talked extensively about Google in the past, which makes sense—it is far and away the most popular search engine out there that…

The Relevancy of Online Reviews Reviews, as a concept, are everywhere in our consumer-driven environment. When you are going out to dinner, odds are the…