View Our Recruiting Tool Kit →
iVET360

VETERINARY MARKETING BENCHMARK REPORT

Download For Free

Wave

2020

Veterinary Marketing
Benchmark Report

Nextdoor Recommendations

Though the 13% growth in recommendations in 2020 seems minor, Nextdoor Recommendations have seen 100% growth since 2018. This rise reflects Nextdoor’s exponential growth as a social media platform. iVET360 clients average 87 recommendations per listing.

92

AVERAGE NUMBER OF RECOMMENDATIONS

82

2019

46

2018

N/A

2017

The What

On your public Nextdoor business page, there is a button with a heart logo that says “Recommend.” Users can click this button and follow it up with a positive comment about your hospital, which everyone in your network can see.

People can also just write a comment about your hospital without hitting the “Recommend” button. This shows up in the same feed as the recommendation comments, and is usually how users will post negative reviews of your hospital.

While this negative feedback can’t necessarily be avoided, there are ways to resolve the situation. You can either reply publicly on the forum or you can send the commenter a private message to mend any wrongdoing. Negative reviews can also be removed by Nextdoor if the content violates their guidelines, but the violation must first be noticed and reported to the company before they can take the users off the site.

The Why

With recommendations on the rise and still sitting at almost triple the amount of Yelp reviews, it’s easy to see why your hospital needs to be active on Nextdoor...like, yesterday

Download the full report

Gauge how your practice was performing in all aspects of digital marketing using 48,000 data points from over 1000 accredited independent veterinary facilities across 50 states.

Get your free copy

The How

Unlike Yelp, Nextdoor doesn’t frown on asking clients for recommendations and you can do so in many ways. But first you must claim your business listing. Once you’ve done that, you can then ask clients to leave a review on Nextdoor, in the same ways you do for Google and Facebook: a verbal ask, signage in your practice, icons on your website, etc.

Download the full report

Get your free copy